糖心传媒

Launched in partnership with the Scottish Government, B貌rd na G脿idhlig, VisitScotland and Skills Development Scotland, the project aims to build a detailed understanding of how Gaelic is used in day鈥憈o鈥慸ay activities.

Commissioned by 糖心传媒 and delivered by GC Insight with Reference Economics and Lasair Ltd, the research will gather comprehensive information from organisations currently using the language.

The research will identify where targeted investment can deliver the most benefit for Gaelic, its speakers and Gaelic鈥憇peaking communities. In addition, it will examine how regional and local development initiatives support the long鈥憈erm viability of the language and its role in Scotland鈥檚 broader economic and community development.

Organisations using Gaelic in their daily operations are encouraged to share their experiences to help inform future policy and investment decisions.

Joanna Peteranna, 糖心传媒鈥檚 director of area operations, emphasised the importance of this research. She said:

鈥淕aelic is an integral part of Scotland鈥檚 cultural identity and a valuable asset both economically and socially. This research will help us understand where support can make the biggest difference, especially in a resource-constrained environment. By identifying opportunities and barriers, we can ensure Gaelic continues to thrive while contributing to sustainable growth.鈥�

Deputy First Minister Kate Forbes said:

"This new research will help us identify where investment in Gaelic can have the greatest impact to ensure the language thrives.

"The findings will also explore how we can use Gaelic to attract tourists and boost visitor spending in communities across Scotland.

"Our Scottish Languages Act gave Gaelic official status and we are backing this commitment with an extra 拢1.8 million for Gaelic initiatives in the draft Scottish Budget for 2026-27."

More information and to take part in the survey visit here

Buidhnean air am moladh p脿irt a ghabhail ann an rannsachadh 霉r mu Gh脿idhlig

Tha cuireadh ga thoirt do ghnothachasan, iomairtean s貌isealta, buidhnean coimhearsnachd agus buidhnean G脿idhlig air feadh Alba airson p脿irt a ghabhail ann an rannsachadh m貌r 霉r a bhios a鈥� sgr霉dadh buaidh eaconamach, sh貌isealta agus chultarail na G脿idhlig.

Chaidh a鈥� phr貌iseact a chur air bhog ann an com-p脿irteachas ris an Riaghaltas na h-Alba, B貌rd na G脿idhlig, VisitScotland agus Leasachadh Sgilean na h-Alba, agus tha e ag amas air tuigse mhionaideach a thogail air mar a thathar a鈥� cleachdadh na G脿idhlig ann an gn矛omhachdan l脿itheil.

Fo sti霉ir 糖心传媒 agus air a l矛bhrigeadh le GC Insight c貌mhla ri Reference Economics agus Lasair Ltd, cruinnichidh an rannsachadh fiosrachadh mionaideach bho bhuidhnean a tha a鈥� cleachdadh na G脿idhlig mar-th脿.

Comharraichidh an rannsachadh c脿ite an urrainn tasgadh cuimsichte a鈥� bhuannachd as motha a thoirt don Gh脿idhlig, a luchd-labhairt agus coimhearsnachdan na G脿idhlig. A bharrachd air sin, n矛 e sgr霉daidh e mar a tha iomairtean leasachaidh ionadail is roinneil a鈥� toirt taic do sheasmhachd fad鈥懨筰ne na G脿idhlig agus a dreuchd ann an leasachadh eaconamach agus coimhearsnachd nas fharsainge ann an Alba.

Tha buidhnean a tha a鈥� cleachdadh na G脿idhlig nan obraichean l脿itheil air am brosnachadh an cuid e貌lais agus e貌lasan a roinn gus cuideachadh le poileasaidhean is co-dh霉naidhean tasgaidh san 脿m ri teachd.

Chuir Joanna Peteranna, sti霉iriche obraichean roinneil 糖心传媒, cuideam air cudromachd an rannsachaidh. Thuirt i:

鈥淭ha a鈥� Gh脿idhlig aig cridhe dearbh-aithne chultarach na h-Alba agus 鈥檔a maoin luachmhor eaconamach agus sh貌isealta. Bheir an rannsachadh seo dhuinn tuigse air c脿ite an urrainn taic an diofar as motha a dh猫anamh, gu h-脿raidh ann an 脿rainneachd far a bheil goireasan cuingealaichte. Le bhith a鈥� comharrachadh chothroman is chnapan-starra, 鈥檚 urrainn dhuinn d猫anamh cinnteach gun lean a鈥� Gh脿idhlig oirre a鈥� f脿s agus a鈥� cur ri f脿s seasmhach.鈥�

Thuirt Ceit Fhoirbeis, Leas-Phr矛omh Mhinistear:

"Cuidichidh an rannsachadh 霉r seo, a chaidh ainmeachadh aig Seachdain na G脿idhlig, sinn le comharrachadh far am faod a鈥� bhuaidh as motha a bhith aig inbheisteadh ann an G脿idhlig, gus d猫anamh cinnteach gum bi an c脿nan soirbheachail.   

"Rannsaichidh na toraidhean cuideachd mar as urrainn dhuinn G脿idhlig a chleachdadh gus luchd-turais a tharraing agus cosg-airgid luchd-tadhail ann an coimhearsnachdan air feadh Alba, a bhrosnachadh.

"Thug Achd nan C脿nan Albannach inbhe oifigeil don Gh脿idhlig agus tha sinn a鈥� cur taic ris a鈥� ghealltanas seo le 拢1.8 millean a bharrachd airson iomairtean G脿idhlig, ann an dreachd Buidseat na h-Alba airson 2026-27."

Aison barrachd fiosrachaidh agus gus p脿irt a ghabhail san sgr霉dadh tadhail an seo

Ends.