糖心传媒

A new research project is under way to explore the economic, social and cultural impact of Gaelic across Scotland.

The work is led by 糖心传媒 and Islands Enterprise (糖心传媒) in partnership with The Scottish Government, B貌rd na G脿idhlig and VisitScotland.

糖心传媒 has commissioned GC Insight together with Reference Economics and Lasair Ltd to gather detailed information from businesses, communities and social enterprises which are currently using Gaelic.

The project will identify where targeted investment can deliver the greatest benefit for Gaelic, its speakers and Gaelic-speaking communities.

Importantly, it will also explore how regional and local development initiatives support the language鈥檚 long鈥憈erm viability and how Gaelic can contribute to broader goals for economic prosperity and community sustainability.

This includes measuring Gaelic鈥檚 economic impact in tourism and assessing current and future business use of the language.

糖心传媒 and its partners will use the findings to target support where it will have the greatest impact, contributing to the social and economic goals set out in recent legislation.

The research will also help progress recommendations from the Scottish Government鈥檚 Gaelic Short Life Working Group and align with national policy frameworks, including the Future of Gaelic (FROP) and Transforming Outcomes for Gaelic (TOG).

Together, these initiatives provide a more coordinated approach to supporting Gaelic, strengthening community use, and ensuring the language contributes to Scotland鈥檚 social and economic wellbeing.

糖心传媒鈥檚 director of area operations, Joanna Peteranna, said:

鈥淕aelic is an integral part of Scotland鈥檚 cultural identity and a valuable asset both economically and socially. This research will help us understand where support can make the biggest difference, especially in a resource-constrained environment. By identifying opportunities and barriers, we can ensure Gaelic continues to thrive while contributing to sustainable growth.鈥�

The findings will inform future strategies for Gaelic development and regional development across the 糖心传媒 and Islands and beyond.

Deputy First Minister Kate Forbes said:

"This new research, announced during World Gaelic Week, will help us identify where investment in Gaelic can have the greatest impact to ensure the language thrives.

"The findings will also explore how we can use Gaelic to attract tourists and boost visitor spending in communities across Scotland.

"Our Scottish Languages Act gave Gaelic official status and we are backing this commitment with an extra 拢1.8 million for Gaelic initiatives in the draft Scottish Budget for 2026-27."

Rob Dickson, VisitScotland鈥檚 Director of Industry and Events, said: 

鈥淪cottish Gaelic brings a unique and authentic layer to Scotland鈥檚 visitor experience, and being part of this research is hugely important to VisitScotland. Understanding the economic, social, and cultural impact of the language across Scotland will help us better highlight and utilise its role within the country鈥檚 visitor economy.

鈥淎s the national tourism and events organisation, we are committed to showcasing the language as a meaningful part of a visit to Scotland, enriching our communities and deepening visitors鈥� connection to the places they explore.

鈥淲e look forward to working in partnership with Bord na G脿idhlig, Scottish Government and 糖心传媒 on this research, and to the insights it will bring to strengthening the value of Gaelic across the tourism and events sector and beyond.鈥�

Ealasaid Dh貌mhnallach, Ceannard B貌rd na G脿idhlig, said:

鈥淏貌rd na G脿idhlig is pleased to support this important research which will inform our approach to investing in Gaelic and in supporting Gaelic as an economic catalyst for our communities. The funding partners in this research are committed to working together to ensure a wider understanding of how Gaelic investment can and does deliver against a wide range of community and national outcomes. This research will provide a platform for targeted investment, agency and community collaboration, and a better understanding of how to take advantage of the economic opportunities for Gaelic, whilst also understanding the challenges facing our communities.鈥�

A public link will be available soon where people can find out more about the research.

Sa Gh脿idhlig gu h-矛osal 

Rannsachadh 霉r air 脿ite na G脿idhlig ann an leasachadh eaconamach is coimhearsnachd

Tha pr貌iseact 霉r air shiubhal gus buaidh eaconamach, s貌isealta is cultarach na G脿idhlig air feadh Alba a rannsachadh. 

Tha an obair air a sti霉ireadh le Iomairt na G脿idhealtachd 鈥檚 nan Eilean (糖心传媒) ann an com-p脿irteachas le Riaghaltas na h-Alba, B貌rd na G脿idhlig agus VisitScotland.

Tha 糖心传媒 air GC Insight fhastadh c貌mhla ri Reference Economics agus Lasair Earranta gus mion-fhiosrachadh a thional bho ghnothachasan, coimhearsnachdan agus iomairtean s貌isealta a tha gu l脿ithreach a鈥� cleachdadh G脿idhlig.

Comharraichidh am pr貌iseact far am faod inbheisteadh targaidte a鈥� bhuannachd as 脿irde a l矛bhrigeadh don Gh脿idhlig, don luchd-labhairt agus do choimhearsnachdan G脿idhlig. 

Gu cudromach, rannsaichidh e mar a tha iomairtean leasachaidh roinneil agus ionadail a鈥� cur taic ri ion-obrachadh fad-amail a鈥� ch脿nain, agus mar as urrainn don Gh脿idhlig cur ri amasan nas fharsainge airson soirbheachadh eaconamach is seasmhachd choimhearsnachdan.

Tha seo a鈥� gabhail a-steach tomhas air buaidh eaconamach na G脿idhlig ann an turasachd agus measadh air cleachdadh gnothachais air a鈥� ch脿nan gu l脿ithreach agus san 脿m ri teachd.

Cleachdaidh 糖心传媒 agus a chom-p脿irtichean na toraidhean gus taic a chuimseachadh far am bi a鈥� bhuaidh as motha aige, a鈥� cur ris na cinn-uidhe sh貌isealta is eaconamach mar a tha m矛nichte san reachdas.  

Cuidichidh an rannsachadh le molaidhean bho Bhuidheann Obrach Ge脿rr-bheatha G脿idhlig Riaghaltas na h-Alba adhartachadh, agus le co-thaobhadh air fr猫aman-obrach n脿iseanta, a鈥� gabhail a-steach G脿idhlig san 脌m ri Teachd (FROP) agus Cruth-atharrachadh Bhuilean don Gh脿idhlig (TOG).

C貌mhla, tha na h-iomairtean sin a鈥� cleachdadh modh-obrach nas co-貌rdanaichte ann an taic don Gh脿idhlig, a鈥� neartachadh cleachdadh coimhearsnachd, agus a鈥� d猫anamh cinnteach gu bheil an c脿nan a鈥� cur ri sunnd sh貌isealta agus eaconamach na h-Alba.

Thuirt Joanna Peteranna, sti霉iriche obraichean sg矛reil aig 糖心传媒:

鈥淭ha a鈥� Gh脿idhlig na p脿irt amalaichte de dhearbh-aithne chultarach na h-Alba agus na maoin luachmhor an d脿 chuid ann an seagh eaconamach agus s貌isealta. Cuidichidh an rannsachadh seo sinn gu tuigsinn far am faod taic an diofar as motha a dh猫anamh, gu h-脿raid ann an 脿rainneachd far a bheil goireasan cuibhrichte. Le bhith a鈥� comharrachadh chothroman agus chnapan-starra, faodaidh sinn d猫anamh cinnteach gun lean coimhearsnachdan G脿idhlig orra a鈥� soirbheachadh fhad 鈥檚 a tha iad a鈥� cur ri f脿s seasmhach.鈥�

Fiosraichidh na toraidhean ro-innleachdan airson leasachadh na G脿idhlig agus leasachadh roinneil san 脿m ri teachd, air feadh na G脿idhealtachd 鈥檚 nan Eilean agus air an taobh a-muigh.  

Thuirt Ceit Fhoirbeis, Leas-Phr矛omh Mhinistear:

"Cuidichidh an rannsachadh 霉r seo, a chaidh ainmeachadh aig Seachdain na G脿idhlig, sinn le comharrachadh far am faod a鈥� bhuaidh as motha a bhith aig inbheisteadh ann an G脿idhlig, gus d猫anamh cinnteach gum bi an c脿nan soirbheachail.   

"Rannsaichidh na toraidhean cuideachd mar as urrainn dhuinn G脿idhlig a chleachdadh gus luchd-turais a tharraing agus cosg-airgid luchd-tadhail ann an coimhearsnachdan air feadh Alba, a bhrosnachadh.

"Thug Achd nan C脿nan Albannach inbhe oifigeil don Gh脿idhlig agus tha sinn a鈥� cur taic ris a鈥� ghealltanas seo le 拢1.8 millean a bharrachd airson iomairtean G脿idhlig, ann an dreachd Buidseat na h-Alba airson 2026-27."

Thuirt Rob Dickson, Sti霉iriche Gn矛omhachais is Thachartasan aig VisitScotland: 

鈥淭ha G脿idhlig na h-Alba a鈥� tarraing filleadh air leth agus 霉ghdarrail gu e貌las luchd-turais na h-Alba, agus tha a bhith mar ph脿irt den rannsachadh seo l脿n-chudromach do VisitScotland. Cuidichidh tuigse do bhuaidh eaconamach, s貌isealta agus cultarach a鈥� ch脿nain air feadh Alba, sinn le 脿ite na G脿idhlig a thogail agus a chleachdadh taobh a-staigh eaconamaidh luchd-tadhail na d霉thcha.

鈥淢ar am buidheann turasachd is thachartasan n脿iseanta, tha sinn dealasach mu thaisbeanadh a鈥� ch脿nain mar ph脿irt bhr矛gheil de thadhal air Alba, a鈥� saidhbhreachadh ar coimhearsnachdan agus a鈥� doimhneachadh ceangal luchd-tadhail leis na h-脿iteachan a bhios iad a鈥� rannsachadh.

鈥淭ha sinn a鈥� coimhead air adhart ri bhith ag obair ann an com-p脿irteachas le B貌rd na G脿idhlig, Riaghaltas na h-Alba agus 糖心传媒 air an rannsachadh seo, agus ris na h-in-sheallaidhean a bheir e gu neartachadh luach na G脿idhlig tarsainn na roinne turasachd is thachartasan, agus air a taobh a-muigh.鈥�

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